November 20, 2015 - william woolverton
Content Marketing, An Easy 6 Step Plan
Content Marketing, An Easy 6 Step Plan
When you’re just starting out you don’t need any long and drawn out content marketing plan.
You just need a simple six step plan that can be put on one page that moves you toward action.
With that being said here are the six steps.
1. Characterize your prospect/target audience
Be as specific as possible here. You want to target your audience.
Ask yourself some of these questions.
Exactly who is it you’re trying too reach?
What does your target audience look like? (meaning are they male or female, income, etc.)
You’ll want to know where they hang out on-line and hang out there as well.
2. Figure your purpose/ objective
Try and come up with two objects.
Remember two keep it simple.
Here are just a few examples.
- Are you trying too generate sales?
- Are you trying too establish yourself as an authority?
- are you trying too generate just interests in your product or service?
The list goes on but you get my point.
3. Set your goals
Select yourself two goals, then answer this simple question.
What level of success do you want two be at in say 6 or 12 months down the road.
Here are just a few ideas.
- get more traffic
- publishing an E-book
- become an authority in your field
- have your website up and getting traffic
These were just a few examples, the list goes on.
4. What are the different types of content you’ll use?
You should take in account two things.
1. Exactly what are your talents -always focus on your strengths
2. What exactly does your target audience want and need
Now that you’ve got those two things figured out, you now have a better understanding of what types of content to use.
- Tutorials – just that, teach people something easy to learn and understand.
- Interviews – people love to hear how the big guy made it to the top, what obstacles they had to overcome.
- Curated content – yes your content should be original, but on the other hand some curated content can be used. Just make sure it provides value.
- Guides – a guide doesn’t mean 50 pages. A simple article like this one will work. What you are doing here is teaching your audience a new skill that will help of them have success in the end.
- Infographics – is a visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easy understanding overview, often of a complex subject. (thank you dictionary.com)
Might I suggest starting with a blog.
5. Come up with a publishing schedule
Yes I am the world’s worst at this but with that being said your target audience once again likes their content scheduled.
Now once again quality over quantity you produce. It’s also not the amount (quantity) you produce. Meaning publish once weak or twice a month, just stay consistent. Also, once you get more practice at writing it gets easier and you can publish more frequently.
6. Creating your marketing campaign
The biggest challenge you have is to promote your great content efficiently. Shoot if you don’t have anybody to see it, what good is the right content.
No this by no means happens overnight, but there are ways of getting traffic that have shown threw.
No, please don’t go out and join every social media there is. Find the ones that your target audience is on and enter that social medium.
Quick guide for sharing on social media
- Facebook – 2x (test photo and link or text and link)
- Twitter – 2x (use different headlines)
- Pinterest – 2x (use different pictures and copy)
- Tumblr – 2x (use different pictures)
- Google+ – 1x
- Linkedin – 1x
Get a provider like Aweber or Get Response.
- share a link on your social media page
- make a Facebook tab with a sign up form
- place a sign up form in the top left corner of your page for best results
- place a sign up at the bottom of each blog post. (no I have yet to do this)
Always right original emails too your subscribers with a link too your content.
Write as if you were writing to a friend.
Your building relationships not links
Don’t just Email everyone in your niche that has authority for a link.
Follow them, learn from them, right comments on their post with out spanning for link. Then and only then should you try and contact them. Do it in a way you are offering to help them. Then after you’ve done all of that ask for a link.
You can try linking to them first and as they receive traffic from you they might give you a link back. I know I investigate new traffic and if the site is not spammy I’ll give a link back.
Always provide value to what ever it is you want to achieve.
By the way down just leave a generic comment. Keep your comment related to this subject and above all else gave it the value, this way you will stand out.
Coming to an end but where you should start
The one this lifetime it has never been easier to write content for marketing and with the stiff competition at there you’d need to have a strategy to stand out from a see of sameness. Remember you’re trying two attract attention.